Music Video Reaction: Gorillaz- El Manana

To preface this, I could not get the tilde (~) to get over the first ‘n’ in ‘Manana’. So let’s all pretend I tried as hard as I could to adhere to the Spanish but Microsoft prevented my attempts at equal lingual appreciation.
“Feel Good Inc.” is a hard song to top. Indeed, it is the shining star of “Demon Days”, the latest Gorillaz effort. The video was breathtaking, and an incredibly imaginative transposition of the song. Both song and video were incredibly successful in mid-2005, which was odd because the song was released on iTunes (which I immediately nabbed) a week after the internet premiere of the video somewhere in March 2005, when it then took about two months for it to become an incredibly successful single (the album premiered in May, I believe). Feel Good was the closest thing to a pure “Feel Good Hit of the Summer”, with its ripping baseline and inspired chorus coupled with the video’s amazing use of the De La Soul verses. The most memorable thing about the video, arguably, was the beautiful imagery of the Noodle’s “lighthouse island in the sky” coupled with her soft, delicate guitar bridge. It was nearly tear-inducing.
Cut to today. The incredibly effective marketing campaign (when the marketing was taken from the hands of the webmasters of Gorillaz.com, who attempted some ultimately petty viral marketing ploys) has landed Gorillaz deeper into the American musical consciousness then previously expected, and actually topped the significant splash of their debut album. The remaining singles were “Dare” the fun, synth-infused dance number featuring some bloated has-been singer from “Happy Monday” (Mondays?) and a video which was interesting at best. To cut to the chase, the song was much more successful than the video. The next choice was “Dirty Harry”, a song which was first conceived as the initial single (the song was on iTunes a month before Feel Good, but could only be discovered via search, as it was not linked to on the Gorillaz webpage). It was clear that Dirty Harry was intended for the first song for radio-play, but the effort was most likely derailed by either the finished production of the superior Feel Good or the lack of a video concept for Dirty Harry—I prefer to think it is the former. Indeed, Dirty Harry clumsily handles the one factor from Dirty Harry (Clint Eastwood homage—the uneducated may not know that “Clint Eastwood” was the incredibly successful single from Gorillaz’s debut album, which furthers the idea that “Dirty Harry” was intended to be the first single on Demon Days) which is the children’s chorus. Annoying animated children are placed in the desert, who fight with each other and pick their noses, in the midst of Gorillaz’s beautiful non-political statement (the conception was an exercise in excellence) when they set up camp for their video in the desert and simply dance to the poppy “Dirty Harry”. Although, the desert setting may have simply been a misguided effort to put the characters of Gorillaz in a different environment just for the sake of the change of scenery with some possibility of renewed interest, but I digress. Also, the rap part ruined the video, not because of the nature of the music but the direction at the part of the video was weak and ineffective when an actual human was inserted in the cartoon creation of Jamie Hewlett.
Cut to today for real this time. The next single is “El Manana”—one of the weaker songs on Demon Days. There are few reasons why this could have been picked for radio-play. Here’s my personal list of what the first few singles would have been from Demon Days:
1) Feel Good Inc.
2) White Light
3) Dare
4) O Green World
5) Dirty Harry
Due to the initial reporting of the next single incorrectly stating that it would be “Kids With Guns/El Manana”, which might have worked, here is what seems will be the Demon Days single roster:
1) Feel Good Inc.
2) Dare
3) Dirty Harry
4) El Manana
5) Kids With Guns
El Manana is not single material at all. It is slow, unexciting, and the only redeeming quality is its synth baseline, which itself pales in comparison to the electronic elements on other Demon Days songs. I would compare it to “Starshine” and “Slow Country” of Gorillaz’s debut album. I was distraught when it was announced, and did not rush to see the video, and this was indefinitely increased when I heard of the video concept being something to the tune of the return of Noodle’s flying island from Feel Good.
There are many, many problems with implementing a popular minor aspect of a previous video for its own full length video. It is uninspired and a desperate marketing ploy. If Gorillaz ever fully sell-out, this would have been a milestone in that downward spiral. So much of the draw of Gorillaz was its defiant underdog status—an animated mainstream band with of no real definable genre? That’s nuts, and appealing. Gorillaz, however, was one of the few successful artists on the Virgin label in 2005. The motive for this video is far and wide from the other Gorillaz videos—which were all praised for their astonishing originality. This is a far departure from the videography of the band.
In its execution, El Manana suffers slightly. Its hard to put into words just how much the video departs from previous Gorillaz philosophy. At no point does anyone hold an instrument—simply, Noodle is repeatedly harassed on her lighthouse ship from Feel Good by the helicopters from Feel Good who make the lighthouse ship crash (presumably with Noodle in it—looks like Damon Alburn needs to get a new Asian tween guitarist).
The cinematography after about 30 seconds in is beautiful. This redeems the video immeasurably. Jamie Hewlett pulled through, and the destruction of the ship, and particularly the charred windmill, is effective and gorgeous. The animation is stunning, so stunning that it single-handedly led me to my overall “score” for the video.
Unfortunately, tedious logical lapses ruin the thought process when thinking about the video. Why did Noodle go back out after almost being shot? Why would they show her die? And above all, Why did Noodle not steer the ship into the clouds like in the Feel Good video in order to escape the helicopters? As well, the song is utterly unrelated to the video in any way, shape, or form. Even in previous videos, the vibe or mood was somehow conveyed with the changing of events or images in the video. Not for El Manana—the song compliments the video in no way tangible to the viewer. The song is evenly monotone and unchanging, and does not correlate with the dramatic events taking place in the video. This furthers my marketing scheme theory. The only feasible way this disconnect conveys art is that the song is indifferent to the horror Noodle is subjected too, but that analysis is too comprimisingly hopeful and overindulgent in credit.
The reasons these questions are being asked is because of the nature of the conception of the video—which was Virgin telling Jamie Hewlett to bring back that flying island everybody loved from the first time around, and to make a character die to incite some sort of interest in Gorillaz. Oh, and Jamie Hewlett forgetting he’s one of the founders of the multi-platinum band that saved Virgin from certain humiliation in 2005.
But the video is beautiful, despite questions surrounding ‘Why?’. And despite the compromise of Virgin’s marketing and the integrity of Gorillaz, this is a video far above par for the general music-video fare of today.
My “score” for music videos will be relatively simple, and have four ‘levels’ of scoring.
1) Do not see—a waste of time.
2) Perhaps—if you think this is up your alley, go for it.
3) Must view once—this has one or more aspects which must be seen.
4) Excellent—multiple viewings necessary.
I rank “El Manana” by Gorillaz:
3 out of 4.
Listening: Nine Inch Nails- Please


